
We're nestled in the heart of Toronto, Ontario, Canada, but our reach extends globally through the power of technology. We’re here to offer more than just a new hairstyle; we’re here to restore your confidence, self-image, and youthful vitality.
You are probably here because you heard about Movie HairTM.
Movie HairTM started in 2001 by taking $10,000 screen-used movie hairpieces from major film and television productions we made and re-engineered them for real life. That’s why our proprietary line is called MOVIE HAIR™: genuine big-screen realism, at affordable prices not Hollywood prices.

New Roots, a distinguished name in the hair replacement industry, has been trusted by discerning clients for over two decades. Founded in 2001 with a rich background in film, theatre, and television, the company has pioneered several industry-first innovations that have set new standards worldwide. Our exclusive Movie Hair™ collection, derived from genuine screen-used hairpieces, brings the realism of Hollywood to everyday clients at an affordable price. New Roots was also the first studio to perfect bleached knots on a large scale, creating undetectable, natural-looking hairlines that have become the industry standard.
At New Roots, clients can expect a personal touch from the most experienced team in Canada. During private consultations, clients can try on fully finished Movie Hair™ systems in various styles and hairlines, ensuring they choose only what looks perfect on them. The company's commitment to natural, modern density and directional flow sets it apart, offering realistic pieces that flatter real heads rather than the overly thick, unnatural pieces common elsewhere. With a true Hollywood heritage and a focus on personal care, New Roots continues to deliver exceptional results, backed by over 20 years of experience.
New Text-Element
Experience specifically in this industry from stage to street.
Hair so natural looking, people won't be able to tell the difference.
We only use premium products
Plans to suit any budget or schedule.
During your consultation we take an exact template of your thinning area and customize a perfect hair match just for you.
The finished system is cut and styled in-studio exactly like growing hair.
That’s it: film-grade realism, custom-made for everyday wear, at a fraction of what screen-used systems cost. That’s Movie HairTM.

New Text-Element

Movie Hair™ is a custom non-surgical hair system built using the same construction and ventilation methods developed for major motion pictures.
It uses premium human hair, hand-ventilated one strand at a time on an ultra-thin lace base, with bleached knots at the front for an invisible hairline and natural density throughout.
"Hi, it took a lot for me to agree to this video, but the transformation in my life was so impactful that I knew I had to share it.
Like a lot of men out there, trying to figure out what to do about hair loss can take you down many paths. Most end up costing a lot while delivering very little.
When I tried my first Movie Hair™ system, I wasn't worried about any of that anymore. My bigger concern was — how do I explain to people how I grew my hair back? It looked that natural.
We have wide variety of plans to match your budget and schedule.
Rest assured, we will find a program that works specifically for you.
EMERALD
Yearly Benefits
BRONZE
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SILVER
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GOLD
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PLATINUM
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